The Facebook has launched a new search engine called “Graph Search”. Instead of the traditional way of search engine to match terms (eg. temple university + economics department + economics major), Graph Search takes “natural-language” sentences (eg. my friends who are majoring in economics at temple university). The TechCrunch (http://techcrunch.com/2013/02/15/the-history-behind-facebooks-graph-search/) commented that Facebook is betting that by using personalized data, they can provide more relevant search results than can mechanisms such as Yelp reviews or Google Page Rank.
The question I want to ask is concerning the privacy of the Facebook users. For instance, I may not want to share with strangers where I have been or where I am currently at. And if someone searches for a restaurant that I am currently at or have checked in, it will be very unpleasant news to know that those strangers that I do not know can see that I have checked in at that restaurant when and with whom. The wired.com (http://www.wired.com/business/2013/02/creepy-graph-searchers/) on its article shares the CEO of the Facebook, Mark Zuckerberg’s comment at the Graph Search launch event saying “in addition to building therese [privacy] tools, we need to get them in front of people so people actually see them before everyone in the world has Graph Search.” They also states in the article that “as Graph Search reaches more users, Facebook plans to deploy a tool that will show people examples of how their information might be exposed in Graph Search os that they can adjust their privacy settings.”
In my opinion, the Facebook can not become like Google, and vise versa, Google can not become like Facebook. Google is a pure search engine where you don’t have to be logged in to Google in order to search whatever you want. Yes, it does leave marks by using such as ip addresses, etc., but Facebook needs to be logged in. The start of these two companies is different. And the more Facebook wants to shift its gear toward search engine, the more privacy issues may be issued. What do Facebook do with the private raw data that they collect from thousands of their users? That we do not know, but shouldn’t you be worried? Also, shouldn’t you be worried that the one mistake of Facebook can reveal all of your informations to strangers?