I meant to post this on Monday, but it is definitely more relevant now after today’s class.
Much of internet activity today revolves around the algorithm that Google uses to rank the relevance of websites to specific search terms. Their goal is to provide the most trustworthy and relevant answers to any search queries. A key part of their formula is to assess the amount of links on the internet reference a particular site.
What is link juice? Each time a third party references a particular site via a hyperlink in a way that is relevant to the search term, the site gains ‘link juice”. Link juice is essentially a vote of confidence in the worth and relevance of the site’s content. Google assesses the amount of link juice coming into a site as a measure of the site’s quality.
Do more links mean more link juice? Not necessarily. Google also evaluates the quality of the linking source when it determines the amount of link juice that the end site receives. For instance, links from 10 random geocities personal sites will not have as much juice as a link from the front page of nytimes.com.