So we talked about web search this past week and it reminded me of something I blogged about before. I found another article that not only goes over Facebook’s new search function, but LinkedIn’s as well. LinkedIn, for those of you who live under a rock, is another social networking site, but instead of having a social/recreational sort of feel like Facebook, it is primarily used for professional business networking. The article, Why Facebook and LinkedIn Are Moving Into Search, introduces each network and presents LinkedIn’s new search, as well as Facebook graph search (something I blogged about previously). What I found relevant to what we are learning was this:
“The new search is customized, too. Since it knows who you are, it can prioritize the results that might be most relevant. That is a feature that gets more refined the more you use it. None of these are revolutionary. Google and the Microsoft (NASDAQ:MSFT)-owned Bing do some of the same things, or have equivalent features. But LinkedIn isn’t trying to compete with those general search engines.”
It is interesting that these gigantic sites are using different ways to search for information, although granted, the searches would most likely happen in a singular SCC (the social networking site). Unlike PageRanking or Hub/Authorities, this new type of search seems to take into consideration one’s personal preferences and interests and uses that to rank search results. It truly is revolutionary, as even Google doesn’t yet do this for its searches (yet advertisements do). Would this perhaps create a new theory in order to determine authority scores/equilibriums/etc.?