Twitter Music has become the perfect example of the rich-get-richer effect. The article “Why Twitter Music Is Totally Going to Work” outlines the general idea behind Twitter Music: musicians are able to send out a song to all of their followers, who are then able to retweet the track and expand its exposure to the Twitter community. If enough people listen to it, it jumps to the Popular tracks page, where it gains even more exposure. People who haven’t already heard of it from the artist or from other users that they follow can then see and listen to it on the Popular tracks page, increasing the number of listeners even further. This constant growth perfectly exemplifies the rich-get-richer effect, as more popular songs become more popular.
By creating Twitter Music, Twitter has created a reason for more people to use Twitter or spend more time on the site. It has also added an incentive for musicians to join and use the site, adding to the appeal for the general user because many of the most-followed Twitter accounts are musicians’. In a way, Twitter Music also factors into the rich-get-richer effect for musicians’ profiles: accounts that are already widely followed will gain followers as their music is passed along and joins the popular ranks on Twitter Music.