Why are some articles more popular than others?

Talking about the popularity of articles I was wondering why some articles are more popular than others and which features have such a big influence that they are the chosen ones out of a large variety.  According to the paper “article popularity” there are three main factors which have been observed as the essential ones. First, the author reputation plays a significant rule. Second, the length is also very important. On the one hand, the article needs to have a certain length to convince the reader with facts, but also it should not be too long to keep the readers interest. The third influencing factor is the quality and the popularity of the publishing journal. All these facts together built a very strong combination for the likeliness of readers to cite the article. Once they are popular  other effects like a cascade or the richer-get-richer process become a significant influence on the popularity of an article as well. The paper also states that research in the past was based on citing articles because it was the only qualified professional response that scientists could work with.  Moving from the popularity of articles to products  nowadays, we  see that behind the popularity a whole industry benefits once the article or product is a so called “hit”. Talking about best-sellers like “Harry Potter” or the most seen video on YouTube, there are industries behind these products that benefit extremely through the popularity of  goods. Nevertheless, there is no direct influence that companies can take on the product itself to do so, but through showing the users the popularity of  products they can use their influence on users in the web. They can hope that the consumers fall for the cascade or the so called “power law distribution”, basing their consumption on the choice of others.


One thought on “Why are some articles more popular than others?”

  1. The subject here makes alot of sense. It also validates the content we have studied in the last couple of chapters of our text. Its clear that if an article written by a well known, and respected author, its published on a site with credentials and it is long enough to solidify its position and short enough to entice the reader to go through with reading it, it’d be successful. I think advertisers, and consumer product companies should leverage these qualities to their advantage. In my post I wrote about how advertisers are not sponsoring articles, rather than running advertisements on webpages. This can help those very same advertisers by teaching them how to make their sponsored articles immensely popular, allowing their advertisements to reach more people. If the advertiser could use the three keys consisting of a well respected author, an article that is of target length (not too short, not too long), and have that article published on a well respected site (think Wall Street Journal), they could potentially reach hundreds of thousands, if not millions of customers. If the article becomes popular enough on a site like WSJ.com, a cascade could take place, and the rich-get-richer rule will be in effect. It should be interesting to see how this sort of advertising evolves, and if the advertisers will take advantage of it.

Comments are closed.