Talking about the popularity of articles I was wondering why some articles are more popular than others and which features have such a big influence that they are the chosen ones out of a large variety. According to the paper “article popularity” there are three main factors which have been observed as the essential ones. First, the author reputation plays a significant rule. Second, the length is also very important. On the one hand, the article needs to have a certain length to convince the reader with facts, but also it should not be too long to keep the readers interest. The third influencing factor is the quality and the popularity of the publishing journal. All these facts together built a very strong combination for the likeliness of readers to cite the article. Once they are popular other effects like a cascade or the richer-get-richer process become a significant influence on the popularity of an article as well. The paper also states that research in the past was based on citing articles because it was the only qualified professional response that scientists could work with. Moving from the popularity of articles to products nowadays, we see that behind the popularity a whole industry benefits once the article or product is a so called “hit”. Talking about best-sellers like “Harry Potter” or the most seen video on YouTube, there are industries behind these products that benefit extremely through the popularity of goods. Nevertheless, there is no direct influence that companies can take on the product itself to do so, but through showing the users the popularity of products they can use their influence on users in the web. They can hope that the consumers fall for the cascade or the so called “power law distribution”, basing their consumption on the choice of others.