Although still in the early stages of discussion to change its PageRank software, Google could potentially have safer sites to appear higher when a search is rendered. If this new software is implemented it would favor websites that use an encryption to protect its visitors personal information. According to Matt Cutts at Google, an engineer who works as an intermediary between Google’s Search team and Web designers, this change could take place sometime this year. The talks initially started due to an Internet flaw called Heartbleed. This bug has the ability to make millions of passwords vulnerable to hackers and then sold for a price to the highest bidder.
As an Internet giant, Google directs most of the worlds Web searches. Google’s algorithm influences Web designers to try to comply with the search engine to get deemed its “best” practice. The algorithm deems websites unworthy that either load slowly or include malicious software and are simply not compliant with the “best practice”; which causes them to appear further down the list or not at all. This practice encourages Web developers to follow Google’s “best” practice and in return websites will be ranked higher when searched for.
Encryption is great in theory, but the encrypted data requires a software key to decode; that without will not allow the page to open. A difficulty Web Designers face is when an encryption is implemented; the URL will require some changes. This change in the Web address causes the website to redirect its users from their older address to their encrypted one and in doing so will rank them lower in the search results since it is seen as a new site. As this potential implementation of change to the PageRank software is on the way, it causes a slight dilemma for Web developers. They have the choice to change their Encryption now and face potential lower rank or wait until Google finalizes their decision.