Young, new faces in the modeling industry who recently gain lucrative contracts may have social media sites to thank. Supermodel Gigi Hadid, 19, has over 2.5 million followers on her Instagram account, and has signed with designer Tom Ford, Victoria’s Secret, and, recently, with beauty brand Maybelline. Other well-known millennial models, such as Cara Delevigne and Karlie Kloss, have personal social media accounts with million more followers than Hadid. Supermodels are no longer untouchable only seen gracing the cover of high fashion magazines or ads; today’s models share personal photos and stories on their personal social media account. Social media is a way for these models to connect with family, friends and fans, and, most importantly, to promote themselves. As the models’ number of followers grows, fashion/beauty brands are taking notice. For them, it is becoming a factor to hire models that are well connected so that they can easily reach their target audience: younger females. The advertisers, models, and followers can be seen as a structure within the web with the models as the key node to the strongly connected component in the social media platform. By hiring models that are connected, the brand essentially gains millions of followers, and these models know that it is equally important to interact with their fans while representing the brand to continue successfully working in the modeling industry.